Goal |
Engage and inspire the community to create a shared vision for collaborative action in identified areas of need. |
Develop, maintain and grow relationships with individuals and organizations to attract and sustain resources to support our mission. |
Build awareness and support by effectively communicating UWGK's impact in our community. |
Achieve positive, measurable and lasting change in community conditions. |
Provide open and effective leadership, systems, policies and processes that enable the organization to achieve its mission. |
Objectives |
To do this, we will:
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Assess community resources and needs.
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Facilitate action to address root cause issues and leverage resources.
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Initiate and support collaborative efforts within the community.
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Increase involvement of targeted groups and individuals. |
To do this, we will:
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Develop effective strategies across our community to market and grow - annual campaign, endowment, gifts-in-kind and volunteerism.
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Cultivate our relationship with constituents (or customers) by building awareness of and engagement in the work of the organization.
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Identify, assess and use community resources to achieve strategic objectives including people, knowledge, relationships, technology, and finances. |
To do this, we will:
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Create an awareness of identified community needs.
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Use member agencies' and UWGK partners' initiative outcomes to communicate impact on local health and human service needs.
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Collect and analyze useful information on current and future investors, volunteers and partners.
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Develop a communication/ action plan for each targeted audience.
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Use UWGK champions to maintain and develop relationships with key stakeholders. |
To do this, we will:
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Align UWGK resources with community outcomes in identified focus areas.
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Improve impact and overall effectiveness through the use of outcome measures |
To do this, we will:
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Continue use of the highest standards for financial policies, internal controls, investment policies, and legal reporting.
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Use the United Way of America Standards of Excellence in all areas of operations.
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Ensure flexibility to allow UWGK to be proactive and more responsive to changing needs in the community
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Align UWGK's structure, volunteers, staff and technology to achieve a community impact model. |
